What is a Private IP address? An IP address is a
unique identifier that routes your emails to the recipients. A Private
IP address is your own private unique identifier. These IPís have never
been used before, and therefore donít run the risk of being blacklisted
by any of the internet service providers. By using a private IP
address, Email System users start with a fresh clean slate and are
therefore accountable for their own IPís activity.
Where do I find what Private IP address is? You can find your own private IP address by clicking the Account Info tab at the top of the Email System interface.
How does a Private IP address help email deliverability?
By offering Private IPís, Email System allows users to start with a fresh
clean slate and are therefore accountable for their own IPís activity.
This compares with a shared IP environment, in which emails from many
different customers come from the same shared IP address. This can cause an issue with being blacklisted. The
problem is that one customer may have a complaint with a particular ISP
which causes that IP to be blacklisted thus causing all emails to
blocked by the ISP.
What do I do if my private IP gets blacklisted? If
you have been blacklisted by a particular ISP it is your responsibility
to contact that ISP and request to be removed from their blacklist. Below is a link for contact information to the most common ISPís
Can you set me up with a new Private IP if I get blacklisted? We
cannot assign you a new private IP address if you get blacklisted. If
you are blacklisted / blocked you need to contact the ISP to get
Can I whitelist the Private IP address assigned to my account? You
can apply to get your IP whitelisted with the various internet service
providers, but would need to contact them individually. Each ISP has a
process for applying, starting with an online form. Generally, when
ISPís review your whitelisted IP application, they require that you
have a previous history of sending out email blasts with low complaints. Please be aware that not all ISPs offer a whitelist. Below is a link with info on how to contact the ISP to request whitelisting.